Community adverts on ABC?

Posted by barbara on July 20, 2011

Thredbo_fire_DSC08545.jpg

Early snowfalls accentuate fire damage and recovery in the Thredbo area

ABC local radio routinely acts as a first point of contact in emergency events including fires and floods. So why doesn't the ABC screen really important community advertisements that are in the need-to-know category?

Should rusted on ABC listeners and viewers miss out on key public interest messages regarding emergencies, health, road rules and so on because we don't happen to watch commercial TV? I frankly wouldn't mind seeing what I am paying for re tax payer funded advertisements.

Doesn't it make sense that vital community messages, including the odd Government advertisment on preparing for fire risk, floods or carbon pricing, be broadcast in some fashion and frequency on the Australian public broadcaster? Once a day at different timeslots, once a week, just so we know what's on and what's what? Rather than miss out on what might be vital, life-saving community information?

 

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